heuristics

3 Heuristics That Can Lead to Poor Financial Decisions

Photo by Arif Riyanto on Unsplash  When it comes to making decisions, we as humans can be a little lazy. Not because we are purposefully not willing to put in the mental effort, but because our brains are wired to make decisions quickly, based on the information we have available. Psychologists label these cognitive ‘shortcuts’ as heuristics. While heuristics have given us the evolutionary […]

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